Then the pixel showed up and Location Based Entertainment was up for the first big redefinition in 20 years.
As Hollywood blockbusters began setting the bar for greater spectacle, theme parks stepped up with a
growing catalog of technical innovation of their own. As one of Hollywood's first production companies to offer digital visual effects,
Pixelmonger Studios was called upon to renovate and upgrade
dozens of existing venues for leading parks around the world.
One of the boldest ventures to lead the trend toward digital production was Las Vegas's five city block-long Fremont Street Experience.
Pixelmonger was brought in to pre-visualize architect Jon Jerde's
Sky Parade design, but
Jerde's "creative differences" with city planers lead to a parting of the ways.
Fortunately for us, they liked Pixelmonger's
original models and the pipeline that we developed. With Jon's blessing, we were kept on to modify the structure and help create the initial
graphics that would play over the venue's 460-meter
The original canopy contained over 2 million light bulbs
that were driven by a system that used 12 computers to run the graphics and nearly 20 computers to
synchronize and run the controls. Although technology and the switch to LED lights has reduced the number of computers needed to run the massive venue, the operational pipeline remains the same as the system we designed 22 years ago.
Having created the original digital pre-visualizations for the Jurassic Park
motion picture, we were asked to reuse our existing digital assets
to create a digital pre-viz of an upcoming Jurassic Park ride. A portion of the practical walk-through model that Landmark Entertainment
built had collapsed and injured three workers, just as Lew Wasserman (Universal Studio head), was about to walk through it. While we were building the digital
version of Jurassic Park the Ride,
we recommended a few design corrections to the original plans and were told to include them in the new model.
Needless to say, we didn't get much new work from Landmark Entertainment after that, but we did start getting more from Universal.
#1 is the original physical walk-through model made by Landmark for Universal Creative.
#2 is the same location in our interactive 3D model after we made numerous design modifications.
#3 is the finished ride EXACTLY as we designed it.
A major themed resort ask for help attracting the fastest-growing group in the global tourism market.
The largest resort in Las Vegas ask us to help them draw customers to their remote location on the strip.
One of the largest aquariums in the world wanted to increase their visitor interaction and update their attractions.